Programs

MTA

Learning Goals

1. Professional Ethics

Students are able to understand and apply information management system, smart technology, and develop comprehensive analysis of problems in tourism information.

2. Communication Skills

 

3. Humanistic Quality and International Vision

Students are able to develop analysis and reference ability of domestic and foreign tourism cases, correctly analyze the cultural characteristics and theme positioning of tourism planning cases, and apply learned knowledge to analyze practical cases.

4. Critical Thinking

Students will be able to identify the fundamental issues and concepts, find the problem of the tourism industry, and apply learned knowledge to analyze and solve the problem of the tourism industry.

5. Analytical Skills

Students will be able to grasp basic theories and methods of investment analysis and financial management for tourism projects, and apply learned knowledge to evaluate comprehensively the investment benefits and financial situation of tourism projects.