VISION

To be the first-class business school in Guangdong-Hong Kong-Macao Greater Bay Area, globally recognized for excellence in education and research.

MISSION

The School of Management is committed to refining and integrating Chinese wisdom of management, and fostering international business elites with excellent insights into Chinese culture.

CORE VALUES

Loyalty, Faith, Sincerity, and Respect

Unity of Knowledge and Practice

Unremitting Self-improvement

Harmony but not Uniformity