1. Professional Ethics
Students will be aware of ethical requirements for business activities and a framework for resolving them.
2. Communication Skills
Students will be able to develop skills in business writing and to deliver quality presentation.
3.Chinese Business Insight & International Vision
Student will be able to understand both theoretical and practical theory from both Chinese and international material.
Students will be able to use a variety of techniques to analyze problems and find solutions. Examples include cases and financial decision models.
Students will be able to apply business concepts and models to solve complex managerial problems.
Under the above learning goals the School of Management sets up 4 directions for Bachelor's Program: