Programs

Bachelor's Program

Learning Goals

1. Professional Ethics       

Students will be aware of ethical requirements for business activities and a framework for resolving them.

2. Communication Skills  

Students will be able to develop skills in business writing and to deliver quality presentation.

3.Chinese Business Insight & International Vision       

Student will be able to understand both theoretical and practical theory from both Chinese and international material.

4.Analytical Skills      

Students will be able to use a variety of techniques to analyze problems and find solutions.

5.Critical Thinking   

Students will be able to apply business concepts and models to solve complex managerial problems.

Directions

Under the above learning goals the School of Management sets up 4 directions for bachelor's program:

- Accounting

- Business Administration

- Marketing

- Tourism Management